![]() One of the big secrets to the show’s new success was viewers’ fascination with the romance of the “super couple” Luke Spencer and Laura Webber (known to millions of fans simply as “Luke and Laura”), played by Anthony Geary and Genie Francis. ![]() 1 daytime drama, largely by captivating growing numbers of teenage audiences. In 1978, Gloria Monty took the reins as executive producer of General Hospital in a few short years, the show had become the No. ![]() In general, ratings for daytime soap operas were declining, a development some attributed to the fact that growing numbers of women–the target audience for the genre since the first of its kind, CBS’s Guiding Light, debuted in 1952–were entering the work force and weren’t home during the day. Still, by the late 1970s, the show’s ratings had dropped to the point where it seemed on the brink of cancellation. General Hospital set a new standard for daytime soap operas by introducing dramatic action-adventure plot lines into the complicated mix of family and romantic issues that was the usual bread and butter of soaps at the time. Both networks were attempting to capitalize on the success of prime time-medical dramas such as Dr. On the same day General Hospital debuted, ABC’s rival network, NBC, launched its own medical soap opera, The Doctors. Steve Hardy (John Beradino) and Nurse Audrey March (Rachel Ames). Prominent characters in the show’s early days included Dr. It was set in the fictional town of Port Charles in upstate New York, and focused on the lives and loves of the staff working in the town’s General Hospital. On April 17, 2002, ABC airs the 10,000th episode of the daytime drama General Hospital, the network’s longest-running soap opera and the longest-running program ever produced in Hollywood.Ĭreated by Frank and Doris Hursley, General Hospital premiered on April 1, 1963.
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